Key terms & language

We are developing a set of resources which aim to provide a clear and consistent language base for the cellular agriculture sector in Australia.

The use of accurate and consistent nomenclature is critical for the success and growth of the cellular agriculture sector in Australia.

Currently however, there is a wide range of language being used to talk about cellular agriculture as a sector, the technologies being used and the products being created. Further to this, it is often inconsistent, inaccurate and at times, derogatory.

In collaboration with the sector, we set about developing a clear foundation of language relating to cellular agriculture which the Australian cellular agriculture sector, as well as those engaging with it, can use to communicate about the field consistently. 

Whilst we recognise that language and nomenclature are notoriously challenging, we are committed to making progress in the right direction.

The project has involved multiple phases, including secondary research and two rounds of consultation with academic and industry stakeholders. The outputs of this project aim to reflect as accurately as possible the collectively preferred terms and language of the cellular agriculture sector in Australia, noting that consensus was not always possible.

The initial output of this project is a cellular agriculture Language Guide (V1.0), which outlines a set of voluntary guidelines designed to harmonise sector-wide terminology, which companies can adapt for their specific marketing and brand positioning needs.

We have also begun to develop a series of targeted resources, aimed at specific stakeholder groups including media and relevant government departments and agencies, which will be made available in early 2024.

The use of accurate and consistent nomenclature is critical for the success and growth of the cellular agriculture sector in Australia.

Currently however, there is a wide range of language being used to talk about cellular agriculture as a sector, the technologies being used and the products being created. Further to this, it is often inconsistent, inaccurate and at times, derogatory.

In collaboration with the sector, we set about developing a clear foundation of language relating to cellular agriculture which the Australian cellular agriculture sector, as well as those engaging with it, can use to communicate about the field consistently. 

Whilst we recognise that language and nomenclature are notoriously challenging, we are committed to making progress in the right direction.

The project has involved multiple phases, including secondary research and two rounds of consultation with academic and industry stakeholders. The outputs of this project aim to reflect as accurately as possible the collectively preferred terms and language of the cellular agriculture sector in Australia, noting that consensus was not always possible.

The initial output of this project is a cellular agriculture Language Guide (V1.0), which outlines a set of voluntary guidelines designed to harmonise sector-wide terminology, which companies can adapt for their specific marketing and brand positioning needs.

We have also begun to develop a series of targeted resources, aimed at specific stakeholder groups including media and relevant government departments and agencies, which will be made available in early 2024.

Language Guide V1.0
Language Guide V1.0
Language Guide V1.0
November 28, 2023
November 28, 2023

Language Guide V1.0

Language Guide V1.0

Language Guide V1.0

Sets out a series of voluntary key terms, definitions, and communications principles for use by the Australian ecosystem.
Read more
Read more
Download
Media Guide
Media Guide
Media Guide
November 27, 2023
November 28, 2023

Media Guide

Media Guide

Media Guide

Resources for media outlets and journalists reporting on cellular agriculture.
Read more
Read more
Download
Government Guide
Government Guide
Government Guide
November 27, 2023
November 28, 2023

Government Guide

Government Guide

Government Guide

Resources for Australian government departments & agencies.
Read more
Read more
Download

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