Strategy

We believe that cellular agriculture can play a critical role in diversifying food production, strengthening food security and helping to meet growing global demand for protein and other products in a sustainable way.

Our current strategy is a critical decision making tool to guide our activities in 2024, ensuring that we deliver value to Australia's cellular agriculture sector as effectively as possible.

About CAA

About us
Vision, mission & values
Meet our team
Our supporters
Being “responsive” to the evolving needs of the sector is one of our values. This prompted a critical review of our 2023-24 strategy, which led to some significant changes to our areas of focus.

In late 2023, we decided to de-prioritise our work in talent development due to reduced stakeholder interest and difficulty attracting funding for this space.

In response to sector feedback and emerging opportunities, we decided to expand our work to include policy & advocacy, as well as targeted communications and awareness-raising efforts.

Below is an outline of the five revised pillars of our impact framework, alongside their long and short-term outcomes. Together, these pillars contribute to our mission.

Impact framework

Policy & Advocacy

Long-term outcome

The policy, regulatory frameworks, and public funding mechanisms are in place allowing Australia’s cellular agriculture sector to realise its potential.

We do this through:

  • Mapping State and Federal policies as they relate to cellular agriculture and clarifying where government support is most needed.
  • Developing specific asks/positions/propositions and associated communications material in relation to relevant policies, regulation and funding opportunities.
  • Leading direct advocacy where appropriate and supporting others to advocate where more appropriate

Regulation

Long-term outcome

Cellular agriculture companies have access to an Australian regulatory framework that is attractive, clear, consistent and easily accessible, thus removing barriers to scale.

We do this through:

  • Ensuring companies have access to the information they need.
  • Ensuring the Food Code is responsive to applications from cellular agriculture companies.
  • Ensuring regulations surrounding novel foods are fit for purpose to support the sector at scale.
  • Building a harmonised regulatory regime throughout APAC to facilitate business development and trade.
  • Developing voluntary labelling guidelines.

Sector building

Long-term outcome

Australia's cellular agriculture ecosystem is made up of a diverse group of research, product and service producers required across the value chain, enabling the industry to scale sustainably.

We do this through:

  • Positioning Australia as an attractive location to build and invest in a cellular agriculture industry.
  • Acting as the go to for new and relevant stakeholders to access, engage with, and add value to the cellular agriculture sector in Australia.
  • Designing and delivering a follow on CellAg Summit event.
  • Participating and promoting CAA and the work of the sector at relevant forums and events within APAC.

‍

Communication & awareness

Long-term outcome

There is widespread familiarity and trust of cellular agriculture technologies, the industry and the products produced.

We do this through:

  • Building a common foundation of language across the sector
  • Developing communication tools to help relevant government departments and agencies, media outlets and journalists understand and communicate about cellular agriculture accurately and consistently.
  • Contributing to the foundation of Australian consumer research that informs effective consumer facing marketing and communications at the sector and company level.

Accountability & impact

Long-term outcome

The cellular agriculture industry in Australia is objectively measuring its performance across a number of social, environmental and economic indicators.

We do this through:

  • Creating a framework that highlights relevant industry indicators and benchmarks for the cellular agriculture sector.
  • Engaging with the sector to create a coalition of the willing / working group.
  • Writing a recommendations report / white paper to capture and present findings and recommendations.

‍

Policy & Advocacy

Long-term outcome

The policy, regulatory frameworks, and public funding mechanisms are in place allowing Australia’s cellular agriculture sector to realise its potential.

Short-term outcomes

  • Mapping State and Federal policies as they relate to cellular agriculture and clarifying where government support is most needed.
  • Developing specific asks/positions/propositions and associated communications material in relation to relevant policies, regulation and funding opportunities.
  • Leading direct advocacy where appropriate and supporting others to advocate where more appropriate

Regulation

Long-term outcome

Cellular agriculture companies have access to an Australian regulatory framework that is attractive, clear, consistent and easily accessible, thus removing barriers to scale.

Short-term outcomes

  • Ensuring companies have access to the information they need.
  • Ensuring the Food Code is responsive to applications from cellular agriculture companies.
  • Ensuring regulations surrounding novel foods are fit for purpose to support the sector at scale.
  • Building a harmonised regulatory regime throughout APAC to facilitate business development and trade.
  • Developing voluntary labelling guidelines.

Sector building

Long-term outcome

Australia's cellular agriculture ecosystem is made up of a diverse group of research, product and service producers required across the value chain, enabling the industry to scale sustainably.

Short-term outcomes

  • Positioning Australia as an attractive location to build and invest in a cellular agriculture industry.
  • Acting as the go to for new and relevant stakeholders to access, engage with, and add value to the cellular agriculture sector in Australia.
  • Designing and delivering a follow on CellAg Summit event.
  • Participating and promoting CAA and the work of the sector at relevant forums and events within APAC.

‍

Communication & awareness

Long-term outcome

There is widespread familiarity and trust of cellular agriculture technologies, the industry and the products produced.

Short-term outcomes

  • Building a common foundation of language across the sector
  • Developing communication tools to help relevant government departments and agencies, media outlets and journalists understand and communicate about cellular agriculture accurately and consistently.
  • Contributing to the foundation of Australian consumer research that informs effective consumer facing marketing and communications at the sector and company level.

Accountability & impact

Long-term outcome

The cellular agriculture industry in Australia is objectively measuring its performance across a number of social, environmental and economic indicators.

Short-term outcomes

  • Creating a framework that highlights relevant industry indicators and benchmarks for the cellular agriculture sector.
  • Engaging with the sector to create a coalition of the willing / working group.
  • Writing a recommendations report / white paper to capture and present findings and recommendations.

‍

Talent development

Long-term outcome

Australia's cellular agriculture sector has access to a sustainable pipeline of appropriately skilled and experienced talent.

Short-term outcomes

  • Relevant prospective talent actively want to pursue a career in Australia's cellular agriculture sector.
  • Relevant prospective talent understand and can access job and educational opportunities in Australia
  • Australia has accessible and appropriate training opportunities to develop the talent that the sector needs to scale well.

Make a donation

If you believe in the impact potential of cellular agriculture and the work we do in enabling this, please consider making a tax deductible donation today.

Donate now