Strategy

Our 2025-26 strategy is a critical decision-making tool to guide our activities for the next two years, reflecting the critical needs of the Australia’s cellular agriculture sector.

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As a result of Food Frontier merging into CAA, CAA now has a broader remit, enabling us to devote resources to the most promising opportunities across cultivated, fermented, and plant protein innovations.

We will continue to lead on regulatory and policy advocacy for cellular agriculture and food biomanufacturing, including through hybrid and blended product applications. In 2026, we will also advocate for the diversification of domestic plant protein ingredient supply, and support social science research linked to the adoption of sustainable ingredients, continuing Food Frontier's work in these areas.

In carrying forward this work, we will be consulting with the ecosystem  to inform and strengthen our future strategy and external positioning, ensuring that it captures the scope, ambition, and mission.

Our impact framework is structured around two focus areas—Policy & advocacy, and Communication, awareness and adoption—delivered through four pillars.

Policy & advocacy

Research & Infrastructure

Long term target outcome
The policy and public funding mechanisms are in place to enable Australia’s ecosystem for emerging food production technologies and ingredient innovation to translate research into commercialisation at scale.
We do this through:
  • Positioning emerging food production technologies and ingredient innovation as government priorities for support and investment in key policies, strategies and funding mechanisms.
  • Unlocking government funding to support targeted R&D, improved access to existing scale-up infrastructure and the development of new fit-for-purpose infrastructure.

Regulation

Long term target outcome
Australia’s regulatory framework is attractive, clear, consistent and easily accessible, thus removing barriers to establishment and scale.
We do this through:
  • Ensuring regulations and licensing conditions surrounding novel foods and ingredients are fit-for-purpose and future-proof to support the sector at scale. This includes leading cross-sectoral working groups to identify common regulatory barriers.
  • Contributing to regional harmonisation efforts in collaboration with local and regional counterparts.
  • Supporting industry to access the information they need to effectively and efficiently develop regulatory applications for approval in Australia.

Communication, awareness & adoption

Familiarity & Trust

Long term target outcome
There is widespread familiarity and trust in emerging food production technologies and the ingredients they produce.
We do this through:
  • Contributing to the foundation of Australian social science research that supports an informed, clear and consistent approach to building familiarity and trust.
  • Developing and disseminating communications tools and assets to support CAA and the ecosystem to position itself positively and mitigate the risk of mis/disinformation.

Adoption

Long term target outcome
There is an increased understanding of how to drive consumer adoption of emerging ingredients.
We do this through:
  • Supporting social science research that informs strategies to expand the adoption of sustainable ingredients in foodservice.

Accountability & Impact

Long term target outcome
In line with the industry’s development, we will take a leadership role to facilitate a common and effective approach to measuring, reporting and communication relating to impact and ESG.
We do this through:
  • Creating a framework that highlights relevant industry indicators and benchmarks for the cellular agriculture sector.
  • Engaging with the sector to create a coalition of the willing / working group.
  • Writing a recommendations report / white paper to capture and present findings and recommendations.

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If you believe in the impact potential of cellular agriculture and the work we do in enabling this, please consider making a tax deductible donation today.

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