Key achievements to date include:
- Harmonising communications: Leading industry consultation to develop of communication guides that have harmonised industry communication and messaging across Australia and the broader Asia-Pacific region.
- Growing consumer Insights: Advancing understanding of Australian consumer perceptions of cellular agriculture through co-funding five open-source research publications, including one peer-reviewed study published in Food Quality & Preference.
- Harmonising communications: Leading industry consultation to develop of communication guides that have harmonised industry communication and messaging across Australia and the broader Asia-Pacific region.
- Growing consumer Insights: Advancing understanding of Australian consumer perceptions of cellular agriculture through co-funding five open-source research publications, including one peer-reviewed study published in Food Quality & Preference.
Research project: The mediating role of perceived benefits and risks in acceptance of cell ag
Research project: The mediating role of perceived benefits and risks in acceptance of cell ag
This research uncovers how trust is linked to the consumer acceptance of cellular agriculture products in Australia.
Research project: Developing a taxonomy of cellular agriculture contrarian claims
Research project: Developing a taxonomy of cellular agriculture contrarian claims
An investigation of the landscape of misinformation and contrarian claims relating to cellular agriculture.
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Research: Fact-based environmental messaging did not influence Australians' attitudes and intentions towards cultivated seafood
Research: Fact-based environmental messaging did not influence Australians' attitudes and intentions towards cultivated seafood
The first peer-reviewed investigation of consumer perceptions towards cultivated seafood.
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Precision Fermentation Communication Guide
Precision Fermentation Communication Guide
A set of nomenclature, descriptions and FAQs for use by the APAC precision fermentation ecosystem.
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Research: Short-term flavour benefits and consumer acceptance of cultivated meat
Research: Short-term flavour benefits and consumer acceptance of cultivated meat
This research explores how short-term flavour benefits impact consumer acceptance and taste perceptions of cultivated meat in Australia
Research: Identifying Australian consumer perceptions of meat products
Research: Identifying Australian consumer perceptions of meat products
This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
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Language Guide - Cellular Agriculture in Australia (V3)
Language Guide - Cellular Agriculture in Australia (V3)
Sets out a series of nomenclature, descriptions and communication tips for use by the Australian cellular agriculture ecosystem.
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Media Guide - Cellular Agriculture
Media Guide - Cellular Agriculture
A communication guide for journalists and media professionals reporting on cellular agriculture.
Insight: The need for Australian social science research into cultivated meat & precision fermentation
Insight: The need for Australian social science research into cultivated meat & precision fermentation
We explore the urgent need for research into perceptions, attitudes and acceptance toward cultivated meat and precision fermentation in Australia.
More projects
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Submission: Export assurance reform for non-prescribed goods
Our submission to the Australian Government's public consultation regarding export assurance of non-prescribed goods (NPGs).
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Food safety regulation
Leverage our resources to streamline your food safety regulation process for cellular agriculture products in Australia.
Support our work
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