Magic Valley
This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
Familiarity & Trust
Research: Identifying Australian consumer perceptions of meat products
This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
More projects
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Insight: The need for Australian social science research into cultivated meat & precision fermentation
We explore the urgent need for research into perceptions, attitudes and acceptance toward cultivated meat and precision fermentation in Australia.
Industry working group on regulation
We have created an industry working group to focus on the regulation of cellular agriculture products in Australia.
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