Magic Valley
This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
Familiarity & Trust
Research: Identifying Australian consumer perceptions of meat products
This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
More projects
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Addressing impact metrics & claims at AltProteins 24
Key takeaways from our workshop on impact metrics and claims at Food Frontier's AltProteins 24.
Research project: Developing a taxonomy of cellular agriculture contrarian claims
An investigation of the landscape of misinformation and contrarian claims relating to cellular agriculture.
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