Magic Valley
This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
Familiarity & Trust
Research: Identifying Australian consumer perceptions of meat products
This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
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Research Factsheet: Consumer trust facilitates acceptance of cultivated meat & precision-fermented ingredients
An industry-targeted factsheet summarising research insights on the link between trust and consumer acceptance of cellular agriculture.
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Research: Consumer trust facilitates acceptance of cultivated meat
This research uncovers how trust is linked to the consumer acceptance of cellular agriculture products in Australia.
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