Familiarity & trust

Our interventions will improve access to consumer research and support a clear and consistent approach to building familiarity and trust.

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Research project: The mediating role of perceived benefits and risks in acceptance of cell ag

Research project: The mediating role of perceived benefits and risks in acceptance of cell ag

This research uncovers how trust is linked to the consumer acceptance of cellular agriculture products in Australia.
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Current
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Research project: Developing a taxonomy of cellular agriculture contrarian claims

Research project: Developing a taxonomy of cellular agriculture contrarian claims

An investigation of the landscape of misinformation and contrarian claims relating to cellular agriculture.
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Current
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Research: Fact-based environmental messaging did not influence Australians' attitudes and intentions towards cultivated seafood

Research: Fact-based environmental messaging did not influence Australians' attitudes and intentions towards cultivated seafood

The first peer-reviewed investigation of consumer perceptions towards cultivated seafood.
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Current
Complete
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Precision Fermentation Communication Guide

Precision Fermentation Communication Guide

A set of nomenclature, descriptions and FAQs for use by the APAC precision fermentation ecosystem.
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Current
Complete
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Research: Short-term flavour benefits and consumer acceptance of cultivated meat

Research: Short-term flavour benefits and consumer acceptance of cultivated meat

This research explores how short-term flavour benefits impact consumer acceptance and taste perceptions of cultivated meat in Australia
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Current
Complete
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Research: Identifying Australian consumer perceptions of meat products

Research: Identifying Australian consumer perceptions of meat products

This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
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Current
Complete
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Language Guide - Cellular Agriculture in Australia (V3)

Language Guide - Cellular Agriculture in Australia (V3)

Sets out a series of nomenclature, descriptions and communication tips for use by the Australian cellular agriculture ecosystem.
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Current
Complete
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Media Guide - Cellular Agriculture

Media Guide - Cellular Agriculture

A communication guide for journalists and media professionals reporting on cellular agriculture.
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Current
Complete
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Insight: The need for Australian social science research into cultivated meat & precision fermentation

Insight: The need for Australian social science research into cultivated meat & precision fermentation

We explore the urgent need for research into perceptions, attitudes and acceptance toward cultivated meat and precision fermentation in Australia.
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Current
Complete

More projects

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White Paper: An opportunity to Diversify Australia's Food System

Our seminal white paper outlines the need for public investment and support across three key areas if cellular agriculture is to thrive in Australia.
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Current
Complete
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Food safety regulation

Leverage our resources to streamline your food safety regulation process for cellular agriculture products in Australia.
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Current
Complete
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Submission: A1269 cultured quail CFS1

Our submission to FSANZ on Vow's landmark application seeking approval of its cultured quail as a novel food.
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Current
Complete
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Submission: Gene Technology Amendment Bill

Our submission to the Department of Health & Aged Care's consultation regarding its draft Gene Technology Amendment Bill.
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Regulation
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Position Statement: National Research Infrastructure Roadmap 2026

We advocate for cellular agriculture, and biomanufacturing more broadly, to be key inclusions in the 2026 National Infrastructure Roadmap.
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Research & Infrastructure

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