Key achievements to date include:
- Harmonising communications: Leading industry consultation to develop of communication guides that have harmonised industry communication and messaging across Australia and the broader Asia-Pacific region.
- Growing consumer Insights: Advancing understanding of Australian consumer perceptions of cellular agriculture through co-funding five open-source research publications, including one peer-reviewed study published in Food Quality & Preference.
- Harmonising communications: Leading industry consultation to develop of communication guides that have harmonised industry communication and messaging across Australia and the broader Asia-Pacific region.
- Growing consumer Insights: Advancing understanding of Australian consumer perceptions of cellular agriculture through co-funding five open-source research publications, including one peer-reviewed study published in Food Quality & Preference.
Research project: Developing a taxonomy of cellular agriculture contrarian claims
Research project: Developing a taxonomy of cellular agriculture contrarian claims
An investigation of the landscape of misinformation and contrarian claims relating to cellular agriculture.
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Research project: Consumer trust facilitates acceptance of cultivated meat
Research project: Consumer trust facilitates acceptance of cultivated meat
This research uncovers how trust is linked to the consumer acceptance of cellular agriculture products in Australia.
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Research: Fact-based environmental messaging did not influence Australians' attitudes and intentions towards cultivated seafood
Research: Fact-based environmental messaging did not influence Australians' attitudes and intentions towards cultivated seafood
The first peer-reviewed investigation of consumer perceptions towards cultivated seafood.
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Precision Fermentation Communication Guide
Precision Fermentation Communication Guide
A set of nomenclature, descriptions and FAQs for use by the APAC precision fermentation ecosystem.
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Research: Short-term flavour benefits and consumer acceptance of cultivated meat
Research: Short-term flavour benefits and consumer acceptance of cultivated meat
This research explores how short-term flavour benefits impact consumer acceptance and taste perceptions of cultivated meat in Australia
Research: Identifying Australian consumer perceptions of meat products
Research: Identifying Australian consumer perceptions of meat products
This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
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Language Guide - Cellular Agriculture in Australia (V3)
Language Guide - Cellular Agriculture in Australia (V3)
Sets out a series of nomenclature, descriptions and communication tips for use by the Australian cellular agriculture ecosystem.
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Media Guide - Cellular Agriculture
Media Guide - Cellular Agriculture
A communication guide for journalists and media professionals reporting on cellular agriculture.
Insight: The need for Australian social science research into cultivated meat & precision fermentation
Insight: The need for Australian social science research into cultivated meat & precision fermentation
We explore the urgent need for research into perceptions, attitudes and acceptance toward cultivated meat and precision fermentation in Australia.
More projects
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Article: From Coal to Cultivated - Why Biomanufacturing is Australia's Next Big Opportunity
In this opinion piece, we dive into why Australia has the opportunity to be a global leader in the biomanufacturing of food products.
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White paper: Producing food through precision fermentation - The opportunity for Australia
This white paper outlines Australia's potential in producing precision-fermented ingredients, as well as key challenges and policy recommendations.
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